Strengthening Behaviourally Informed Systems for Sustainable Change
Strengthening Behaviourally Informed Systems for Sustainable Change
Jidi works alongside partners to strengthen behaviourally informed strategies that address the social, cognitive, and structural drivers shaping outcomes. Rather than designing campaigns in isolation, we facilitate structured behavioural diagnostics and co-creation processes that enable partners to identify priority behaviours, underlying norms, decision environments, and institutional constraints.
We support the development of evidence-based SBC and social marketing approaches that are aligned with outcome- and impact-oriented monitoring systems, ensuring behavioural objectives are measurable and integrated into programme performance frameworks.
Through iterative accompaniment (combining technical guidance, stakeholder engagement, and reflective learning) we strengthen internal capacity to design, implement, and adapt behaviourally informed interventions over time. This ensures that behavioural strategies are not externally imposed products, but institutionalised practices embedded within sector systems.
What we have done
Assignment description
Working through its partner-accompaniment model, Jidi designed and rolled out an evidence-based SBC strategy to enrol and retain out-of-school children and adolescent girls in schools in Mainland Tanzania. The assignment combined social diagnostics, social norms analysis, community platform mapping, campaign rollout, participatory monitoring, scalability planning and documentation of lessons for wider adoption through government and partner systems.
Assignment description
Jidi translated behavioural insights into an SBC and social marketing strategy for sustainable waste management and circular economy practices in Kigoma. Using BeSD and 4Ps social marketing logic, the assignment defined priority behaviours, audience segments, value propositions, message themes, community engagement tools and media approaches, while accompanying CRS and Caritas partners to align implementation with local systems and community platforms.
Assignment description
Jidi generated formative evidence and co-created a Behaviour Change Intervention strategy to improve adolescents’ access to sexual and reproductive health and nutrition services in Tabora. The assignment applied a gender-transformative and behaviourally informed lens to identify social norms, service barriers and decision influences, then translated findings into audience-specific interventions, messages and materials for adolescents, parents, providers and community influencers.
Assignment description
Jidi developed an SBCC strategy for the Tanzania Comprehensive Cancer Project, addressing prevention, screening and early diagnosis of selected cancers. Applying COM-B and Behaviour Change Wheel thinking, the assignment defined target behaviours, audience segments, integrated communication approaches and monitoring indicators to strengthen community cancer care practices and improve uptake of screening and early diagnosis services.
Assignment description
Jidi developed the Communication Strategy for the Neglected Tropical Diseases Control Programme, 2022–2026. The assignment translated NTD control and elimination priorities into behaviourally informed communication objectives, audience segmentation, COM-B/TDF-based barrier analysis, campaign planning, implementation guidance and monitoring indicators for national and subnational use.
Assignment description
Jidi developed Advocacy, Communication and Social Mobilisation Guidelines for solid waste management in Zanzibar. The assignment translated public health and environmental priorities into audience segmentation, behavioural guidance, minimum compliance requirements, communication approaches, institutional roles and M&E considerations to strengthen community action and coordinated waste management practice.
Assignment description
Jidi co-created an SBCC strategy for early childhood development, positive parenting, nutrition and violence prevention under the Tuwekeze Pamoja project. The assignment drew on desk review and qualitative evidence to define primary audiences, influencing groups, prioritised messages and delivery approaches for improving caregiving, child development and community support for young children.
Assignment description
Jidi translated nutrition-sensitive agriculture objectives into practical community engagement content and SBCC training for ATONU field staff. The assignment developed behaviour-focused sessions, role plays, cookery demonstrations and household follow-up approaches to promote family nutrition, food safety, poultry consumption and improved household decision-making.
Assignment description
Jidi designed and facilitated SBCC training and community engagement materials for supervisors and community health volunteers promoting early stimulation, positive parenting, IYCF, WASH and maternal nutrition. The assignment strengthened frontline capacity to use interpersonal communication, negotiation and small doable actions to improve caregiver practices during the first 1,000 days.
Assignment description
Jidi facilitated the development of regional communication plans and key messages for operationalising the National Plan of Action to End Violence Against Women and Children in Kigoma and Mbeya. The process included contextual analysis, audience segmentation, message development, validation and practical planning tools to address harmful norms and strengthen violence prevention at subnational level.
Assignment description
Jidi designed and facilitated nutrition and household decision-making interventions among smallholder tea farming communities. The assignment combined material development, training of nutrition reference persons, cooperative-level engagement and behaviour change activities to improve household nutrition, gender-responsive decision-making and community action for reducing child malnutrition.